I guess a challenge funnel can be as complicated as you want to make it. As the curator of a big ass collection of funnels I can tell you I’ve been through a few challenges!
And I don’t mean life I mean challenge websites.
So I’ve seen mostly free challenges but over the last year the trend is starting to shift towards paid challenges.
Both are simple to achieve without any super expensive software!
A paid challenge would just have your content delivered via a membership platform (I would use Thrivecart as I already own it).
And just think of a free challenge as just a lead funnel with extra content so instead of 1 lead magnet you’re giving away multiple.
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